Dreyer & Reinbold Racing is excited to announce that WIX Filters will join the team as the primary sponsor of Paul Tracy's car during the 100th Anniversary of the Indianapolis 500. WIX, whose highly-engineered filtration products have become a staple in auto racing around the country, will unite with the team for the first time as the primary sponsor for the Indianapolis 500 as well as serve as an associate partner on the No. 22 car of Justin Wilson for the 2011 season.
Dreyer & Reinbold Racing Co-Owner, Robbie Buhl commented:
"Dreyer & Reinbold Racing is extremely happy to welcome WIX Filters to the team for the Indianapolis 500 and for the 2011 season. We have worked hard to maintain a strong relationship with our sponsors and to build new ones. We couldn't be happier to have WIX Filters on board with us and we look forward to growing with them in the future. We are also very excited to have Paul drive the WIX Filters car. He's a great personality and driver and we believe he will be very competitive during the Indy 500."
Since 1939, WIX has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment.
eff Blocher, vice president of sales for WIX Filters commented:
"WIX has a strong history of racing excellence, from dirt tracks and drag strips to super speedways, and it is with great anticipation that we join forces with Dreyer & Reinbold Racing for our first expedition into IndyCar racing. With this year marking the 100th Anniversary of the Indianapolis 500, there could be no better time for WIX to make its debut into this exciting competition. We look forward to sharing the WIX brand with the millions of IndyCar Series fans around the globe."
After losing his KVRT-GEICO support due to the of Tony Kanaan, Paul Tracy struggled to find enough support for a full season support and has been also critisized by IZOD Indycars CEO Randy Bernard about his racing popularity. The Canadian veteran driver was the sensible choice for Dreyer & Reinbold Racing, after driving for the team part-time for the 4rth time, and he has valuable experience on ovals and Indianapolis 500 race.
"Obviously it feels great to be back with Dreyer & Reinbold Racing. It's been a chaotic winter, but it's good to have the deal stowed away with a competitive program lined up with WIX Filters and DRR for the Indianapolis 500. I'm really happy to have signed a deal with Dennis and Robbie. It's great to be with a team like DRR, they have quality equipment and a solid engineering group with Larry Curry. It's a relief to have this deal done from that standpoint. I'm super excited, and want to thank WIX Filters for placing confidence in me as their brand ambassador at the Indy 500."
