In a period that sponsorship is so valuable in the IZOD Indycars, Penske Racing announced the expansion of its title sponsors after a mutl-year deal of partnership with PPG Industries and Guidepoint Systems.
Penske Racing has already announced Shell/Penzoil as a primary sponsor for its NASCAR and IndyCars program but PPG Industries and GuidePoint Systems will serve as primary and associate sponsors of the Nos. 3 and 6 cars for selective races during the 2011 IZOD IndyCar Series season.
Guidepoint Systems, an industry-leading vehicle tracking service available through more than 2,5000 new and pre-owned dealerships, will be the primary sponsor of the No. 3 entry driven by Helio Castroneves at five races this season -- including the opener at St. Petersburg on March 27 -- and Ryan Briscoe's No. 6 car at two events. Additionally, Guidepoint Systems will be a full-season associate sponsor on the No. 3 car.
Rand Mueller, founder and CEO of Guidepoint commented:
"It is a great opportunity to partner with Penske Racing to showcase the safety, security, convenience and pin-point accuracy of Guidepoint Systems location-based services. Team Penske is a proven winner and we look forward to working with Helio, Ryan and the entire team beginning this season.”
Beginning its 32nd season working with Penske Racing, PPG is the world’s leading coatings and specialty products company. It will be the primary sponsor of the No. 6 car at the races at Milwuakee, Iowa and Kentucky. It also will be an associate sponsor on all three Team Penske cars.
Bill Shaw of PPG commented:
“PPG has such a great history with Penske and we are excited about the opportunity to grow and develop this unique partnership even further. We look forward to being a part of Penske Racing’s winning teams in both NASCAR and IndyCar this season as we continue our very successful relationships with the other Penske business properties.”
