Drive to End Hunger, an initiative of AARP and AARP Foundation to end hunger among older Americans, unveiled the design of four-time Cup Series champion Jeff Gordon's No. 24 Chevy for the 2011 season.Gordon commented during the presentation:
"Of the nearly 51 million Americans who face the threat of hunger every day, nearly six million are seniors who must make the heart-breaking decision between a nutritious meal and other necessities. By combining the power and generosity of the NASCAR community with such a deserving cause, we can make a difference in this country and solve this problem."
Gordon will drive the car for 22 races annually over the next three years to raise awareness of and help solve the growing problem of hunger among older Americans. The DTEH car is candy apple red fading down to black, with dominant white DTEH logos and the campaign will help millions of older Americans who are facing hunger across the United States.
As part of the No. 24 sponsorship, DTEH, Gordon and Hendrick Motorsports will engage the NASCAR fan base, corporations and charitable organizations via a text-to-donate program; activation at race tracks across the country; further research on the causes and consequences of hunger in older Americans; and an innovative national grant program that will provide resources to address the problem at a local level.
Jo Ann Jenkins, AARP Foundation president explained as well:
"We have a unique opportunity to harness a hugely popular sport and drive attention to a problem that too often goes unnoticed. We're thrilled to join with Jeff to shine a light on the causes of hunger in this country and work with his team and millions of fans to end it."
